Stak Modern Kitchens
UX Consultant / Self-employed
May 2019–May 2020
Advised on customer experience and digital product direction.
Profile
I work where customer experience, business reality, policy, and delivery meet.
I have moved between hands-on design, technical implementation, agile delivery, stakeholder coordination, team development, and UX leadership. That range helps me see both the product and the operating system behind it.
Open to conversations
View print CVAM
Metro Manila, Philippines · open to remote/hybrid
Leadership approach
Clarity and shared ownership.
I ask what each function is trying to protect, make hidden tradeoffs explicit, and help teams reach decisions they can defend together.
I do not treat product, business, policy, or engineering as obstacles to UX. Each carries real constraints. My role is to stop the balance from tipping so far that the product, the customer, or the team pays for it later.
When a decision fails, I prefer a shared retrospective over blame. The useful question is what the system should learn next.
Experience
A career across craft, delivery, and leadership.
Nov 2022–Present
GCash
UX Lead
Leads UX across complex, regulated customer journeys while strengthening standards, decision quality, and cross-functional delivery.
Mar 2022–Oct 2022
Stratpoint
UX Design Lead
Led design direction, team development, and delivery across client product engagements.
Mar 2021–Mar 2022
Stratpoint
Scrum Master
Facilitated delivery, surfaced operational constraints, and improved shared ways of working.
Mar 2020–Mar 2021
Stratpoint
UX Design Team Lead
Guided designers across product work while establishing clearer critique and delivery practices.
Jan 2019–Mar 2020
Stratpoint
Senior UX Designer
Designed end-to-end product experiences and helped teams translate discovery into shippable systems.
Aug–Dec 2018
Cambridge (DSCL ROHQ / Cambridge University Press on LinkedIn)
Senior Front End Developer
Connected interaction design with production front-end implementation for publishing experiences.
Jan–Jul 2018
Ellana Mineral Cosmetics
UX Analyst & Web Developer
Combined customer-journey analysis with hands-on web delivery for a growing retail brand.
Feb 2016–Dec 2017
Rhynoapps Corporation
UX & UI Designer (Founding Team)
Helped shape early product direction, interface systems, and delivery practices as part of the founding team.
Consulting & independent work
Concurrent chapters.
PULSE × BEAT Creatives
UX Consultant
2014–May 2020
Supported client work with UX strategy, design, and digital delivery guidance.
ProTEES Project
UX Consultant
Feb 2019–Dec 2019
Provided UX guidance for a focused product initiative.
Sagemode
Co-Founder
2016–Dec 2019
Co-led an independent digital product and services practice.
LIKHA Digital
Digital Consumer Experience Head
2014–2017
Led digital customer-experience direction across client engagements.
Freelance Graphic Designer
Self-employed
2010–2014
Delivered visual design work directly for independent clients.
Capabilities
Product judgment with operational depth.
- UX strategy and leadership
- DesignOps and workflow governance
- Product design management
- Cross-functional product delivery
- Mentoring, critique, and people development
- Policy-aware UX for regulated products
- Design systems, standards, and governance
- Behavioral evidence and experience analysis
- Technical requirements and implementation oversight
- AI-assisted prototyping with human review
Certifications
Continued practice.
Contentsquare
Experience Analytics Mobile Apps Fundamentals
November 2025
Scaled Agile
Certified SAFe® 4 Practitioner
March 2019
Start a conversation
Looking for leadership that connects product quality with the system behind delivery?
Let’s talk about UX Manager, DesignOps Manager, or Product Design Manager opportunities.